The first year was spent securing the supply of yak fiber, prototyping fabrics, and testing the products. From Day 1, customers and friends were waiting impatiently to get their hands on what was being created. We built on this following with a successful Kickstarter crowdfunding campaign and raised over $78k, which helped us get off the ground.
Our first products were simple – a beanie, neckwarmer, and three baselayers. We wanted the yak fabric to do the talking and show off its natural warmth, softness and breathability. It was an instant hit with our early customers and testers, and we knew we were onto something that would change the outdoor industry.